Wellington, New Zealand

//intro to graphic design project 1

logo design : brand identity

The intention of this redesign was to capture the essence of the city of Wellington, New Zealand. There was importance to reflect its youthful, creative culture while paying homage to the deep Maori culture (the Pikorua [a double twist pattern made by the Maori reflecting the bond and friendship between cultures)]. The logo succeeds in being recognizable and meaningful.

As seen on